Lanul

Lanul, an agriculture company from Arad, Romania, had been operating without a defined brand identity. As they prepared to expand into the consumer market with products like various types of flour and animal feed, they needed a cohesive visual presence to establish credibility and connect with their audience.

I developed their entire brand identity from the ground up, starting with a distinctive logo that reflects their agricultural roots and ambitions. The visual identity system included carefully chosen typography, a balanced color palette, and custom iconography to ensure consistency across all touchpoints. To support their market entry, I designed packaging that is both functional and visually appealing, creating a recognizable look for their product line.

Beyond product branding, I extended the identity to business collateral, including business cards, apparel, and worker uniforms, reinforcing professionalism and brand consistency. This project provided Lanul with a strong, unified visual language, helping them transition smoothly into the consumer space and establish a lasting brand presence.